LOCATION

I have decided this can be one of my options for filming and creating my production as within the media room, there are white walls in which I could film against - using my models to stand in front of them as it would define them and make their outline stand out against the wall compared to darker walls in other locations. However an disadvantage of this would be that the white background could appear not very conventional for a makeup advertisement and this would go against what I am trying to produce within the commercial for my lipstick product.

I would position three lights surrounding the white wall, a camera in the middle then the model against the wall. I would want to use effects to make the white wall seem as if the same colour as the lipstick being used on the actor or model. 

This would be my second chosen location as it is quite dark and easily adaptable to position lights and the cameras as the space is very effective. The use of the black walls and black floors makes the entire frame of the advert seem as if in one shot and produced very clean cut. However, the disadvantage may be that because of the lack of lighting it may produce the advertisement and filming as quite dark and may lack the consistency of high quality of the models and actors. 

Again I would use three lights surrounding the model within the middle of the room however i would want them to sit down as if sat in front of the camera producing a calm, relaxed image whilst wearing the product. 

When finalising the idea behind my production and service, I created a risk assessment form to process the safety issues alongside my creation. I done this through risk severity scales and the likelihood of risks through the rating of Negligible (N), Low risk (L), Moderate risk (M), Severe (S) and Very severe(VS) this provides be with the basis of how to encounter the risks and stop them before they harm the actors/participants within my production of the advert. I calculated the risks on a scale from 1-5 and figured out solutions to each risk that may encounter. 

EQUIPMENT LIST

The following is a created equipment list which states what I will need and use for my production and how many of each I will need. 

When creating a product, there is essentially the need to produce an equipment list to be organised and developed within the sense of commercialism as behind every production there is an equipment list acquiring the following such as lights, cameras, props, materials and mac computers. I have created a form that will help finalise what I will be using when creating my product and the quantity of items that I will purchase. At the bottom of the form I have created a table requiring the signatures of my team members so it has a valid authorisation behind it. 

GROUP ROLES

Creating different types of productions takes various members to help finalise the product, within my creation I will be using a group of people to help me in designing my advertisement and providing the people within the commercial with effective and important roles such as Director, Cinematographer, Editor, Health and Safety manager and Actors. 

The following roles will be fulfilled by the associates below: 

Director - Rosie Jenkins

Cinematographer - Sofia Mazmanidou

Editor - Ibrahim Ibrahim and Rosie Jenkins

Health and Safety manager- Arlind Malat

List of Actors within the commercial: 

Faridat Akadi

Rosie Jenkins
Adisa Matovic

Marion Preece
Vanelle Benjamin-Stoute

Voice Overs:

Sofia Mazmanidou
Rosie Jenkins

Within the makeup industry, each commercial has their own house style in terms of what actors they will usually use and present their product on - this can depend on the basis of skin tone, gender and age. This is why I have chosen to use a range of skin tones and ages, from youth to the elderly, so I can give leverage to the actors of which I am using - dependent on their demographic as sometimes a certain demographic can be seen to be marginalised by certain products and not specifically aimed to them although the usage can be performed by anyone. 

DRAFT STORYBOARDS FOR ADVERT 1 & 2

Within the first frame of my storyboard I want to combine a box frame edit of products shooting into the frame, in a very stylish way with sleek transformation. In the background of this first frame I want a voice over saying "Introducing the new style of getting lippy" either female or male as both voices will encourage a target audience that relates solely to my product. In the second box frame, I want to use a mid shot of a hand catching different shades of my product to show the variation of lipstick with shooting across the frame typification of "Exemplifying colour" and "Soft texture." Through this whole storyboard I want to be playing a soft music within the background as each scene transcends into each other. The third frame will be using an extreme close up of the models lip portraying a shade of lipstick, the model will either be white or a light complexion as I want to illuminate the differences of each model wearing my lipstick and showing how my lipstick is for every one. The forth frame will again use a similar idea of the third by using an extreme close up of a darker model using my product, as I want to use a darker model this will increase the variety and diversity of my audience. The fifth frame will use a mid shot or establishing shot showing both a male or female actor/model grinning with the lipstick on, standing or moving elegantly to show the different moods my product can make you feel. The dialogue in the frame of this will most likely be saying "For you and for him." 

This is the second storyboard for my second advertisement, instead of using on screen effects of the product as well as the model I would like to be more realistic and only use the models against a background that matches the colour of the lip product in which they are wearing. The dialogue over the three frames of the models will be saying the following "Sleek, Vibrant, You" to target the audience in which I am aiming for. I want there to be upbeat music over the frames and throughout the sequence, and the advert ending in the same with the below image.

In the last frame, I developed this on photo shop as an ending finish shot for my advert I want to have a sleek hand holding the product and other shades of my product falling delicately around the model - To reflect the house style of my product.

CULTIVATION THEORY

Cultivation theory examines the long-term effects of television. This approach suggests that repeated exposure to television over time can subtly intervene with audiences perceptions of reality. George Gerbner and Larry Gross theorised that TV is a medium of the socialisation of most people into standardised roles and behaviors. Cultivation theory suggests that TV influences the audiences viewing it to the extent that their world view and perceptions start reflecting what they repeatedly see meaning TV is considered to contribute independently to the way people perceive social reality and will have an effect on the audience's attitudes and values. Cultivation theory has both narrow and broadened aspects. For example narrow in the sense that it only focuses on one medium that is television and broadened in the sense it addresses the macro question about medias role in society and how it impacts the audience. 

This theory consists of three basic viewers that are analysed:

Heavy viewer: Those who watch four or more hours a day are labelled heavy television viewers. The heavy television viewers often give answers based on the way that the world is portrayed within the media and on television.

Light viewer: Those who view less than four hours per day, according to Gerbner are light viewers and may not be as heavily impacted through the media. 

Moderate viewer: Those who watch television, not more than four hours but they still watch television in between routines throughout their day - this still can influence the way an audiences values may change.