ADVERT 2 STEP BY STEP

When creating my advert 2, I changed my ideas a lot. This is because I wanted to produce an advert initially totally different from my first - therefore I created this production with an over all black and white theme going on. I also chose to idealise the fact that the boldness of the lipstick allows you to stand out against anything, even the city. To keep the house style of the following advert, I have included the soundtrack that I previously noted that my music producer - Liam - made. 

First shot recorded in Advert 2 - was a close up of the actress moving from facing infront of her to transitioning her face over her shoulder - moving the focus from the actress herself to the boldness of the lippy lipstick. I have used a mirror effect found in the 'effects' tab to apply to the sleekness of the advert shown in many influential adverts I referred to in previous blog posts that have helped me create more than just an idea. 

The second shot noticeable in the advert, is an extreme close up of my lips with included images of the product and the logo to reinforce the cosmetics product brand placement. As I lip-synced 'lippy lips' I placed a voice over of two actresses saying 'Lippy Lips' in sync to include a professional feeling to the placement of the product. In the lower of the screenshot, you can see the different layers. 

Throughout the advert, I used a tool called 'masking' which allowed me to capture certain parts of the recording to change its specific colour. This allowed the lips to be red and the rest to be in black and white.

In this shot, I have included typography over the shot this has an effect to slide across each other this reinforces the sleek, cosmetic advertisement. This feeds into my target audience as it is quite informal in reference to make up and the type of lipstick. The extreme close up of the lips is neat and fixed in consideration to the masking as you have to fix the edges to make it complete to one object.