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Research
- Advertisement
- Forms
- Codes and conventions
- ASA/CAP
- Styles
- USP
- Techniques
- Jingles and Slogan
- Target Audience
- Uses and Gratifications
- Effects model/ Hypodermic needle theory
- Theory reception theory
- Cultivation theory
- History of advertisement
- Barthes semiotics
- Genre theory
- Utopia Solutions
- Use of technology
- Institutional and commercial advertisement
- Planning
- Production
- Evaluation
Shots are appropriate to the product and conventional to the genre. E.g Close-ups to emphasise on the effectiveness of the lipstick.
ReplyDeleteEditing is creative and uses a variety of effects. E.g black and white, green screen etc.
Voiceover works parallel to images