FINAL IDEA

When creating my product plan I have had to think of the different colours in which my product will be used in, by doing this I can target my audience by the different shades and tones of skin colours alongside the colour lipsticks being used. As I have created plans for a Red, Purple and Pink lipstick I have aimed at different cool and warm tones of skin colours so my product is directed at different target audiences. With makeup products - doing this is almost the first distinctive USP that consumers will look at as they will have to know who the product is more likely to be consumed by. 

In the first product plan I've annotated different conventions that I will include in my final product such as the slogan "Get Lippy In Style", and the gradient of the Lipstick case cover from white to black to produce a sleek imagery of the lipstick - I want my product to look high end hence the classic black and white theme.





In the second product plan I've annotated different conventions that I will include in my final product such as the change of petals corresponding to the colour of the lipstick, unlike the other product where the petals are red like my lipstick. I've creating the petals so they are the same shade of pink as the stick - this will create a distinctive image against the opposition companies producing makeup. 

In the third plan I have for my product I've chosen to create a darker toned lipstick colour to show the variety of different tones and shades of the women and men that will be using my product. By doing this I am creating the perspective that many different tones and colours can be created and idealised for different target audiences.

I created these drafts on Photoshop by layering different patterns of lips on a template of a lipstick, I then filled the tip of the lipstick with my chosen colours using the gradient tool to make the lipstick seem more realistic and real toned. By including the slogans on the case I am creating a distinctive product with my chosen conventions broadly represented on the actual case. I then developed the logo of my lipstick by being hands holding a rose dependent on the colour of the lips thus the petals being different shades, but nonetheless the same logo. 

                      

In this advert, they use extreme close ups of the models lips with the chosen lipstick I want to inspire to use techniques such as this as it portrays the product essentially based on the target audience of makeup users. The eye shadow pops alongside the lipstick, which can act as their USP as their makeup products highlight different skin tones and complexions throughout the advertisement. At the beginning of the advert they use two different coloured women to show the complexity and variation of what their product can do and who it can make feel confident. As the women within the advert are quite young, this appeals to this area of demographic such as B-D, as they're quite young but appear sophisticated instead of young students. This addresses that the product is within the sales of a younger audience. The typification's within the advert seem quite sleek and feminine to appeal to their target audience - by doing this it is effective in the sense that it will combine with the product. 

Through this screenshot, I have chosen to present how they combine all of their products on the screen using effects showing how swift their product is and the range of colours - By using this technique of effects and camera shots, I want to be able to show the variety within my production. The canon effect of each lipstick top coming off is sleek and the camera shots used is the basic convention of a lipstick advert.

This extreme close up of the lips drenched in the product show the texture, colour and consistency of the product. The product stick is also shown within the screenshot which can show them portraying the type of product which it is, and how it is produced.  By using this camera shot they are revealing to the audience how the product will  appear to them and how relaxed it will be in their hand. 

 

Within my production I want to use the following camera shots such as close up for the models in a way in which the background will still show however the focus will be directly on the model and the lipstick that is layered on her lips. The background will then correlate with the colour of the lipstick and relate to what the whole idea of the advert is - to produce a clear commerical selling the product of which I will be creating. The angle of my camera shot will ideally be using a high angle to show the empowerment that makeup provides to the person wearing it, and the movement of the camera will be strictly using steadicam to focus on the actor and embrace the person essentially throughout the frame. The composition of the actor on the screen will focus on them using a depth of field technique so the actor is in focus and everything around her/him is unfocused and blurry. 

This will be the outer shell of my product as I essentially want to make the product be in my advertisement using the logos that I have used before and the same colour scheme, I will wrap the lipstick into the case using glue or something to make it look like a real lipstick case. Then when this is finished I will use this product in the commercial I'm creating to further the idea of the product being real and making it seem more appealing to the audience and make it more target audience related by having the actual actors using it. 



                   

In this advert, the link between the colours in the setting and the models lips is a recurring theme. Red. The idea of this is appropriate for many makeup adverts and I'd like to take this into consideration when thinking of colours to use within my advert. The slight glow used I can interpret by using a clear through coloured material to come across as a filter held in front of the camera light.