RADIO ADVERTS

The styles and purposes of radio advertising in the media industry is to allow a variety of platforms to commercialise products and services in which different companies provide. Similar to TV advertisement, radio advertising is also to sell products and promote services. Therefore by using radio advertisement it allows the audience a broader choice of how to listen and view the commercial. People listen to the radio on both AM and PM stations, by listening to these stations at work, in the car etc they are funding the stations with more ratings and viewings. Most radio advertisements use sound effects and humorous, dramatic dialogue to speak to the audiences. The purpose of doing this dialogue is to provide the listener with features of the product because as it is only a voice over they cannot view it visually. Many commercials use a straight announcer with a background sound of track music, scripts may use USP's of the product or slogans and lines that appeal to the audience from the service. 

                                             Examples of radio commercial:

                   

Within this radio commercial, they use the temptation of cold drinks knocking against each other and fizziness growing in sound throughout the commercial to portray the ideal of a cold drink within summer or after a long day - this portrays the product perfectly as it idealises the satisfaction and feeling the coke provides you with. With Food and Drink adverts it is quite simple to reflect the product within the radio ad as you can adapt the features within the advert as you can visually imagine it as the audience. However it is rare to find makeup / cosmetic radio advertisements as these are quite visual limited productions as the audience would have to look at the colour and the casing of the product to know what it looks like to buy it within stores. It is difficult to adapt makeup to radio advertisements however I am looking to challenge this and provide my radio advertisement with the conventions of the makeup so the audience are able to know straight away what product it is and who it is by. For example I would use sounds of lipstick cases being opened, and although this seems quite ridiculous to recognise for make up addicts and users in which I am targeting hopefully they will be able to recognise the sound.  

                  

For example within the above clip, there is a recording of lipsticks being opened and sounds of lipsticks pumping around within the product, I want to take this and take it as an example to make my own sounds for my video but make it more distinctive and use an over voice with such dialogue as "Lippy Lips" or one of my past slogans I have used on my product plans and drafts of lip cases. 

My advert will also use a simple,upbeat track that correlates with the vivid colours of the lipstick as shown in the following examples: 

                     

This Dior advert uses a very upbeat music within the background of their product - allowing the audiences focus to be not only on the vivid colours but also the enjoyment of the basic, upbeat tunes.The background music speeds up alongside the flashing images of the different shades of lipstick - it creates an intensity behind the product allowing the audience to feel powerful and confident when wearing it. 

                         

Again in this version of the advertisement, they also have a very upbeat in tuned soundtrack playing against the commercialisation of their product. It acts as if a theme tune to the product. I would like to take these two adverts as inspirations to use behind my radio advertisement for the soundtrack. It will use a similar sound track played with slogans and features of the lipstick, as if to imagine what the product provides. For example if this was used for my radio advertisement, I would then create a dialogue of two females suggesting makeup products to each other then saying "Lippy lips" is a great product etc.. Or the use of a male voice would also target male audiences.