AUDIENCE SURVEY AND RESULTS

       

I have produced a audience survey/ questionnaire on the format of Survey Monkey online, screenshot my questions and results and then produced them within a PowerPoint. After doing this I processed them onto Slide share - by doing this I am improving my development and knowledge of different formats where my product can be advertised and seen across different forms of social media. There are many precautions we must take when appealing to audiences through the act of surveys - the questions we choose to ask must be in use of the target audiences vocab as well as this we must be able to pinpoint the most favorited choice through the answers. 

The advantages and disadvantages of questionnaires and surveys vary from the following; it is an easy research method in terms of collecting data and the fact that there is no time expectancy for the respondent they do not feel rushed or pressured to provide an answer that is quick and simple and instead you receive an answer that actually helps and provides you with information in ways to improve and portray your product. However disadvantages may be that some of the questions may be skipped as they are unknown to the answer, or some respondents may give quick answers to just skip the survey. As well as these disadvantages there is also the disadvantage of the answer not being validated. In risk of this it can lead to inaccurate results that can benefit the making of my production.  

Benefits of this research method is that the overall impact it has on the factors of appeasement of  the audience - using this survey and the results I am able to illustrate these answers into my work and attract more of a wider audience so therefore in conclusion, it has been beneficial for me to understand the audience a lot more and reach out to their specific interests and needs that need to be put into work within my advertisement production.