PRODUCT PLAN

         

Using the format of powerpoint processed onto slideshare I have explained my demographics, psychographics and included an internal critique within the makeup industry to illustrate why I would want to use certain camera shots, styles of adverts and reasons behind my chosen audience. 

                   

The L'Oreal advert which is analysed within my PowerPoint, taking inspiration from this advert and the conventions it follows I would like to have my own advert along the basis of this one. This advert entails the form of a realistic advert using real life situations in which you would need to buy this foundation which they are commercialising - by showing different people with different tones of skin they are broadening their target audience on the aspect of race or gender within the demographics. By using dialogue such as "make peace with my porcelain skin" or  "I could never quite find something that matched to me." using these within the advertisement makes audiences appeal to the product and want to try the product, grabbing their attention through personal experiences is probably their most effective USP as they are singling out different types of people - the ones that change themselves to fit in with society or the ones who do things because they are taught to conform to it. By dramatising their product through personal experiences they are able to put more power behind the product and appeal to a wider range of makeup wearers.

                       

Aforementioned, I would like to produce my product as available to be worn by both females and males within societal "boundary" of gender domanined products. Within this advertisement - it mirrors a perfect image of what I aspire my product to be like as there is the inclusion of a male walking with makeup towards the middle of the advert as if a plot twist as the commercial at the beginning to surrounding the basis of females using the product but then a male appears and is wearing a full face of glam makeup deteriorating the battle between gender barriers within the world of makeup.