Here is an example of the preparation for my product, showing different varieties of how I would want to distribute my product through a TV advertisement. I want to either produce it through a realistic form or surreal style. This is because with makeup advertisements, usually they use different coloured backgrounds using CGI and green screens to illustrate the colour scheme alongside the makeup brand - I have shown examples of these in the following work. I have created four different types of advertisements that I may produce, two that follow a surreal establishing shot of the product and the background, one that is a talking heads between several models. However as I have to create two advertisements for my product I may create two stand alones using different models, and different slogans within each production.
I have created slogans for my product depending on the type of style and form I want to go for - these slogans are the following:
"Get Lippy in style!"
"Embrace the power of the lips!"
"The power of makeup requires no gender!"
I want to create a cover for the outside of my lip product to make my advertisement more realistic and more appealing to the target audience I will choose. To prepare to do this I have looked at examples of Lipstick cases and seen how sleek they have produced their product through the classic black cover and a marking within the case - However I want to have a very delicate looking case with an addition of bright colour to produce a distinction between my product and other companies products.
Within the image above I have analysed several similar adverts that all use the conventions that makeup advertisements would essentially need to embrace to make their commercials successful towards their chosen target audience and towards making their product appealing. I have chosen to analyse Miss Vogue, Dior and Maybeline. All three advertisements all use vivid colours, celebrity endorsement and even their slogans are bold and intended to capture their audiences attention.
Within the image above I have analysed several similar adverts that all use the conventions that makeup advertisements would essentially need to embrace to make their commercials successful towards their chosen target audience and towards making their product appealing. I have chosen to analyse Miss Vogue, Dior and Maybeline. All three advertisements all use vivid colours, celebrity endorsement and even their slogans are bold and intended to capture their audiences attention.
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