TARGET AUDIENCE

Within advertisement, each production must have an appropriate target audience in which they are relaying their commercial to. For example each advert follows a marketing category that classifies who their product or service is appropriate for - basically a particular group of people, identified as the intended recipient of an advertisement or message. it's imperative for a business to know who their target audience is and how to appeal to them. Although it is important to do this and to reach as many people as possible, sometimes it seems as if some advertisements are only for certain segments of the population and this could be limiting to their service and product. Directly appealing to a range of audience can perform better for the organisation and provide them with a higher service and a higher amount of profit and promotion for their production. It is important to have a target audience because for consumers to purchase your product, they need to relate to the tone and the content of the message that your advert is portraying. The most important part of recruiting a target audience for your product is paying attention to what is effective and what isn't, organisations have to have an effective method to what they are campaigning for people to view their service and for it to actually be popular and work with purpose. 

Advertisements follow two of the following graphics which are demographics and psychographics:

Demographics is used within the media marketing system to classify an audience into the following categories of age, gender, race and other. Demographics are broken into bands depending on peoples jobs or status. As shown above, this would be what advertisements would be distributed within. Many advertisements can be aimed at any of the letter codes due to many adverts having such a wide audience, however different adverts and services don't always appeal to every category. 

(EXAMPLE OF DEMOGRAPHICS VIDEO)

Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption of different organisations and the types of products that will appeal to different audiences - reflecting their characteristics and patterns of lifestyle. 

(EXAMPLE OF DEMOGRAPHICS VIDEO)