JINGLES AND SLOGANS

A jingle is a short song or tune used within the world of advertising, usually for commercial uses. The jingle explicitly is used to promote the product or service being advertised. Slogans are a vital part of marketing and have been used to promote businesses and products for years to connect and engage with the consumers and customers or each organisation. A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create slogans to use in various marketing areas. By using Jingles and Slogans, the producers of the advert or service are trying to capture the attention of the audience it is targeting. The way organisations create their slogan is by highlighting a key benefit within their product, by doing this they represent differences between them and opposing brands and products. This is how they differentiate from each other and make more people want to buy their products. By creating a slogan and jingle the company is explaining the company's commitment towards their product and how they promote it. They find a memorable quote or words and keep it short so it sticks with the audience, they include a rhythm or rhyme and stay honest about their product. The following are examples of how companies may do this:

                                                                                                                                                                                                 

The following is a production from 1996 Rice Krispies advert, by stating the time this advert was created up until now they have illustrated a stable slogan which can also be conveyed as their USP as this is what has made many audiences remember their cereal product and refer to their product by using the slogan "SNAP, CRACKLE, POP!" they animate three characters to go alongside this slogan which advantages them within the younger demographic of children who remember these characters specifically because of their names and colours. This is a good technique to use within a slogan as their product will be perfectly remembered for their target audience and used to remind the children's parents of what their favorite cereal may be. The slogan of Rice krispies is short and simple, it perfectly defines the brand by making it easy to remember and you can't help but pay attention to how catchy it is. It makes the audience remember the taste and remind them of the slogan behind the cereal product. Whereas with other companies and their slogans they may be subliminal and endorsing a certain brand or message without explicitly doing so, however as an audience we have been conditioned to embrace the advert as linked with the slogan and we wouldn't be able to mistake any other brand as this slogan.

                     

Another example of a slogan would be KFC "Finger lickin' good." towards the end of their advert they include it to use it as if an ending to their advert but a start to their product. They have used this slogan for a macro period of time and have largely invested on keeping this slogan by recruiting consumers through the stability of their company and products. The advert illustrates different moments of where you may enjoy their product being quite humorous within the context however by doing this they are relating to many audiences and having them remember their product through their catchy slogan. By creating a slogan like this KFC are building  a bridge between the consumers and the brand to build and strengthen the relationship between them and heighten the ratings of their product within the different groups of consumers. This slogan works because it best displays the reality of their product because of the chicken grease it leaves on your fingers, it will leave you licking your fingers and wanting more. 

                    

With Jingles and Slogans in an ad-saturated world you need to be able to create a distinctive one to stand out and differentiate from other brands. Music invokes memory, and within the McDonalds advert you have a tune of whistling that you automatically link with McDonalds. Naturally by doing this, advertising with music is an effective marketing technique. With McDonalds they have used a jingle that can be recited and understood by various of audiences even those of such young age and this is what keeps them stable as many children will remember this jingle and refer it to their parents and make them purchase the products McDonalds provides increasing their rating of products. Many advertising jingles incorporate a slogan line, and this is what they have done by using "I'm lovin' it." by doing this they have accompanied their slogans with a jingle, invoking feelings and memories towards the brand.