INSTITUTIONAL AND COMMERCIAL ADVERTISING

Institutional advertising is various types of commercials intended to promote and populate a company, institution or any entity. However this format of advertising does not attempt to sell anything directly. These types of advertising informs the public about what the institution aims to do for the community and society - in forms of literacy, health and employment. The most common types are radio, television, print and digital. An example of institutional advertising would be the cigarette packets in which promote quitting smoking - idea behind the vile pictures help target a social issue to grasp the public to understand the severity of smoking. 

                      

The idea behind this advert would be to grasp the public's attention and see the view that children watch their parents smoke - and this allows them to think it is the ideal convention within adults lives and this is how to act once they are grown. This institutional advert informs the public about society and its health among youth. Over the years, consumers, media and critics have evolved and became much more demanding. In a new era of media and communication, showing the audience the importance of how much the company is invested in presenting their ideas and views is significant as it adds value to their brands and advertisements. An advertising professional should open the eyes of the companies and brands in order so they can understand the evolution of the current scenario and the way the advert applies to the target audience. 

Another way an advert can be institutional is the promotion of that specific industry, rather than their particular product or service. 

There is a difference between "industrial" and "commercial" as they are two different methods of business. No matter how long the list between commercial and industrial land, buildings, music etc. The list goes on as there is a core difference between the two, Industrial refers to any business which deals with the manufacturing goods. Commercial refers to any business or venture done with the sole motive of gaining profit. Commerical industries focus on the funding of the advert and how much it costs to produce the advert onto television or what ever format the advert is being shown on. The average cost of a 30 second ad is about $127,178 per ad. This is represented in the commercial industry.