THE USE OF TECHNOLOGY

The ad industry is entering a new era. Advances in technology have allowed for more innovative approaches to out of home advertising, with location technology used to offer more immersive, interactive experiences for consumers. These advances question the impacts of how technologies have old advert approaches and how brands and agencies make the most of these new opportunities. Media is diverse, from print and broadcast to online, digital and social, these continue to be a relevant aspect of today's technology-driven world, especially in the corporate and social arenas. The media technology industry proves to be crucial in the current era of social networking and online marketing. We live in a media saturated world and rely on a variety of old and new media for information, entertainment and connection. The beginnings of mass media and mass communication goes back a long time ago to the print revolution that occurred in Europe in the fifteenth century. 

                     

This interactive advert has allowed consumers to activate apps on their mobile devices to connect with the advertisement and approach the system of modern society relevance within adverts and the way companies produce their products. Through this way of marketing they delve into the active audience and can moderate how many people actually get involved in their commercialisation through this way of projecting their product in society. 

                     

Within this advert -although it isn't exactly interactive with the audience they use the development  of technology to access a level of commotion about their advert as they have used their surroundings of the billboard to their advantage and produced a smart advert that will make the audience stop and stare and share their advert on social media etc. Digital technologies have transformed the marketing system and the way products are illuminated across the web, many products can be presented in the media and gain attention through even social media apps such as instagram, snapchat or twitter etc. By using social media, companies are accessing a younger audience and referring to all of their aimed audiences through this format as this can be referred as their motherboard as they are up to date and this is the generation of which they are born within. Digital.