Every production needs a script to know exactly what each take and scene will include and what each character and voice-over will say. This is specifically important as a script or voice over is the characteristics of the advert that will make the audience refer back to the product or service and want to purchase. I have a voice over for both adverts as during the models will be using lip products and having characters talk within the advert wouldn't be as conventional as it normally in other market advertisements. Within my TV sponsorship, I will also have a voice over saying who I am sponsoring. My entire radio advertisement will be voice over.
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